Kingpins Amsterdam: Denim Innovation in Difficult Industry Times

Last week was a busy one for the entire denim industry. The day before Kingpins Show kicked off was jam packed with events. We started with Transformers Foundation’s workshop about legislation in the morning, followed by an event celebrating the end of the three-year-long Denim Deal initiative, which included a look at its next chapter.

Kingpins Amsterdam remains the most popular B2B denim event in the world. Mills and brands met and made connections, and attendees listened to panel discussions, took workshops and caught catwalk shows. Day one closed out with an after party. People enjoyed themselves after a busy day with music, food and drinks.

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This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit

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