Whether you like it or not, in 2019 it's pretty much a Kardashian-Jenner world, and we're all just living (and shopping) in it. And from the looks of a new report, the family dynasty is going to continue on with the next generation.
TMZ reports that Kim Kardashian West, Khloé Kardashian, and Kylie Jenner have filed documents to trademark the names of their children: North West, Saint West, Chicago West, True Thompson, and Stormi Webster. Jenner also filed to trademark "Stormiworld," which was also the theme of the lavish first birthday party she recently threw for her daughter, as well as a play on Stormi's dad Travis Scott's hit album Astroworld.
TMZ reports that the documents weren't specific about business strategy but that the trademarks could include clothing, toys, and skin care products. (No word on Kourtney Kardashian's three kiddos with her former partner Scott Disick, or Rob Kardashian's daughter Dream with his ex Blac Chyna.)
Frankly, this is probably one of the least surprising things the fam has ever done—did we think for one second that the Kardashian-Jenner dynasty was going to leave any potential stone unturned? But that's not to say that anyone in the family is trying to profit off their kids: Trademarks can also protect them from someone else using their name in products and marketing.
Starting businesses has basically become the Kar-Jenner family business, what with the huge success of KKW Beauty, Kylie Cosmetics, and Good American—so there's no reason to think that the next generation won't follow suit. (Honestly, North could probably become the number one star on YouTube right now if she wanted to launch a channel.) Maybe Saint and True will follow in their fathers' footsteps and end up in the music biz or the WNBA, respectively. And don't forget: Kim and Kanye have their fourth on the way soon.
North, Saint, Chicago, True, and Stormi, your empires await.