Kim Kardashian Called 'Tone Deaf' For Promoting Pricey Medical Scan On Instagram

Kim Kardashian 2022 Met Gala blonde hair
Kim Kardashian 2022 Met Gala blonde hair

Kim Kardashian has come under fire yet again – only this time, it isn’t for her overly-Photoshopped pictures or for allegedly keeping her dogs in the garage. On Tuesday, August 8th, the 42-year-old Skims founder shared a post with her 363M Instagram followers in promotion of a “life saving” Prenuvo full body scan, which she said was actually not an ad, but something she just wanted to tell her fans about.

According to Prenuvo’s own website, it costs $2,499 for one single scan, which led to the Kardashians star’s fans flocking to the comments section to call her post “tone deaf” and “selfish” due to the current cost of living crisis.

Kim Kardashian Promotes Pricey Full Body Scan

“I recently did this @prenuvo scan and had to tell you all about this life saving machine,” Kim captioned her post, which showed her posing by the machine in the first picture. “The Prenuvo full-body scan has the ability to detect cancer and diseases such as aneurysms in its earliest stages, before symptoms arise. It was like getting a MRI for an hour with no radiation,” she continued, adding, “It has really saved some of my friends lives and I just wanted to share #NotAnAd.”

However, the mom-of-four’s post didn’t get the reaction she thought it would, as instead of being grateful for the heads up about the life saving machine, her fans blasted her for thinking that having the scan was something that normal people could afford.

Fan Comments

"Wow thanks so much for sharing something 90 percent of the population can’t afford!" exclaimed one fan in the comments section, followed by a crying laughing emoji. "Kim, this is for wealthy people. People can’t afford food right now," wrote one disappointed fan, which another echoed, writing, "Kim it’s hard to buy groceries in this economy." Another simply wrote: "We can’t afford this Kimberley."

"Unfortunately us regular people can’t afford this type of preventative care. Most insurances won’t cover this," stated another fan, while someone else said, "Average person can barely afford the dentist Kim!" Another fan said: "Kim more than half our country can't even afford a physical. Very selfish of you to post."

"So disconnected from reality," wrote another fan, all in caps, as someone else slammed her by writing, "This the most Vulgar display of wealth." "You are so tone deaf wow," criticized another fan. "This is SO tone deaf. The majority of people in America could not afford to use this machine. The fact that she’s promoting medical devices that cost thousands is so ridiculous," wrote another angry fan, while someone else said, "I’m a fan of the Kardashians but Kim shut the [expletive] up. Most people can’t afford to go to urgent care. This is so [expletive] tone-deaf."