• Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.

Kim Kardashian Bleached Her Eyebrows to Model Her New Lingerie Collection

·2 min read
In this article:
  • Oops!
    Something went wrong.
    Please try again later.
  • Oops!
    Something went wrong.
    Please try again later.

New beauty trend alert: woman-in-business Kim Kardashian got her eyebrows bleached while the rest of us were working

That’s right. The latest trend Kim Kardashian is trying to manifest is the bleached eyebrow. The trend started (roughly) with Queen Elizabeth I, who loved to hide her brows, then popped up again in the 1990s. Over the past year, bleached brows have slowly but confidently crept into the mainstream, with celebs including Madonna and, very recently, Julia Fox reaching for the face bleach. 

For a photoshoot modeling the latest lingerie collection for her brand Skims, Kim bleached her brows to complement the bleached hair she debuted at last month’s Met Gala.  We’re not sure how we feel about bleached brows at the moment. Maybe they’re an acquired taste?

The collection, Skims Romance, is “sexy, effortless, and made for love,” per the brand. The collection, which includes pieces with feminine details like ruffles in light colors and soft fabrics, drops today, Monday, June 13, at 9 a.m. P.T./12 p.m. E.T.

Check out Kardashian’s bleached eyebrows below:

Last week the mogul announced the launch of a skin-care line, SKKN by Kim. 

“I’m excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I have developed from start to finish,” Kardashian wrote on Instagram. “I’ve been so privileged to learn about skin and skin care over the years from the world’s top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I’ve accumulated along the way.”

The launch was not without controversy, though. Many said that the name SKKN by Kim was a bit too similar to Lori Harvey’s “SKN by LH” to be pure coincidence. 

SKKN by Kim launches June 21. 

Originally Appeared on Glamour