The latest collaboration from KKW Beauty has basically been four decades in the making. Kim Kardashian West teamed up with her lifelong best friend Allison Statter to create a six-piece collection of quick and easy basics made with moms on the go in mind. However, the KKW x Allison collection's true roots pre-date fame, marriage, and babies.
"I always remember Allison and I getting ready for prom," Kardashian West reminisces over the phone with Allure. KKW would be prepared with every single eye shadow shade and finish imaginable. "I would use any and all of Kim's eye shadows," Statter adds. "Kim used to match her makeup to whatever she was wearing."
Statter, on the other hand, was all about perfecting her brows, and a clear lip gloss was a staple in her makeup bag. Now, it's a part of the KKW x Allison collection in a much less sticky and more nourishing formula than her high-school favorite.
Its packaging, as well as that for the rest of the products, give a peek at that time of the ladies' lives. Based on the collages and photo albums they'd make together growing up, they covered the collection with throwback pictures. Kardashian West mentions picking out which images to use was one of her favorite parts of working on the collab with Statter. They even had baby photos together to sort through, but Kardashian West says they decided to show mostly their favorite ones from high school and college.
The Face Palette, which has shade names like Here For You, Secrets, and Cherish, is another ode to a Statter staple. She says she's "particularly excited" about the addition to the collection because she's always had something similar in her makeup bag. The compact features a highlighter-blush-bronzer trio. Statter points out the bronzer doubles as a contouring shade, too.
When asked about the difference between working with her sisters on a beauty line versus Statter, Kardashian West stresses Statter is like a sister to her — albeit a behind-the-scenes sister. Statter may not be in the limelight, but KKW says she's just as in the know as her sisters. As the cofounder of Blended Strategy Group, which provides celebrity and influencer marketing and brand public relations to its clients, "she definitely knows the business inside and out," Kardashian West explains.
Statter decided to finally step onto the center stage with her best friend after being low-key and taking time to build her career because she trusts KKW Beauty. "It's different from a lot of other beauty companies that are doing collabs," she says. Why? Kardashian West went over to Statter's house to see exactly how she does her makeup. From there, Kardashian West infused her expertise and knowledge of demand in the makeup market to create the collection, Statter explains.
To help Statter feel as comfortable possible for her big moment — posing for campaign images — KKW shares they had a sleepover the night before the photo shoot. Just like growing up, they watched movies and ate snacks. Although their lives have changed in ways only the two of them can truly fathom — seven children between the two of them, included — some things, like their friendship, have stayed exactly the same.
The KKW x Allison collection officially launches on Friday, August 28 at 3 p.m. EST on kkwbeauty.com.
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Originally Appeared on Allure