Khloé Kardashian just added another title to her resumé: Ipsy brand partner. The ultra-popular beauty subscription service — which has been around for nearly a decade now — tapped the reality star and Good American co-founder to help it spread its mission of empowering folks everywhere to embrace and express what makes them uniquely beautiful.
"I've always loved expressing myself through makeup and trying new products and looks," says Khloé in a statement sent to Allure about the partnership. "I shake things up, take risks, and just have fun with it. To me, beauty should be anything but boring [and] with IPSY, you get to try new beauty products every month that are picked just for you. I'm thrilled to partner with Ipsy in redefining how we all discover beauty."
Why Kardashian? Ipsy's chief brand officer Jenna Habayeb says it boils down to her boundary-breaking style of beauty. "Khloé is an inspirational working mom and entrepreneur who embodies self-expression in a very real and tangible way,” says Habayeb via email.
"She is a true style chameleon and takes a bold approach to beauty that is playful, experimental, adventurous, [which] really brings the Ipsy experience to life. Over the years, Khloé has invited us all into her life, her home, and her relationships, and now we are thrilled to welcome her into the Ipsy community, and we can’t share all that fun activations ahead."
Speaking of fun, to celebrate the collaboration, Ipsy brought TikTok star and Item Beauty co-founder Addison Rae on board for a face-to-face "Make-Off" challenge using — wait for it — tiny hands. That's right, folks: These beauties are going to battle it out to see who can do their makeup better while wearing minature rubber hands. So obviously it's going to be good.
It's all going down this Thursday, September 24, at 9 p.m. EST on Ipsy's IGTV, where fans will be able to vote for either #TeamKoko or #TeamAddison for a chance to win a one-year membership to Ipsy's Glam Bag, $500 worth of Good American apparel, and a bunch of products from Item Beauty. Not too shabby.
It's safe to say you don't want to miss this bound-to-be-hilarious beauty challenge, y'all — not to mention the chance to win big. Tune in on Thursday to see which star comes out on top. Until then, head to Ipsy's Instagram for more sneak peeks.
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