Keds’ new collaboration has left “Riverdale” viewers and fans of its “Archie” comic book predecessor overjoyed. The footwear brand has released a collection of sneakers inspired by the characters Betty and Veronica, who were originally in the 1940s comic book and are currently portrayed by Lili Reinhart (Betty) and Camila Mendes (Veronica) in the live-action TV spinoff.
The 11-piece range features lively pop art prints with wallet-friendly price tags ranging from $60 to $70 on Keds.com.
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The collaboration aligns with Keds’ message of women’s empowerment, which is reflected by Betty and Veronica’s relationship and their mutual encouragement of one another, despite their differences.
The collection includes a pair of denim slip-ons featuring an illustration of the girls on the phone — with Veronica on one side and Betty on the other. The inside of the shoe has pink lining with drawings of musical notes and record players.
Also featured are lace-up sneakers with a series of classic black-and-white comic book-style drawings of Betty, Veronica and Archie. The sneakers are adorned with pastel pink trim and lined in pink.
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