Kat Von D Just Dropped VEGAN Makeup Brushes

Lilian Min
Updated
Photo credit: Hearst Communications, Inc. All rights reserved
Photo credit: Hearst Communications, Inc. All rights reserved

From Cosmopolitan

Makeup artist and entrepreneur Kat Von D's products are totally crush-worthy on their own, but she just announced a huge step forward for her beauty brand: cruelty-free and vegan makeup brushes.

In a post on her Instagram, Kat shared a touching message about her reasoning behind the new line, which uses synthetic fibers instead of animal ones:

"So excited about launching an entire #crueltyfree and #vegan line of makeup brushes for @katvondbeauty! [coming soon!] I've teamed up with my #KvDArtistryCollective artists to create the most effective brush formations, using the highest grade synthetic fibers that mimic the same product distribution you would get from animal-based bristles.

We are living in amazing times right now where technology is making it so easy to make compassionate choices in the products we purchase, without having to exploit animals. 🖤I'm so fucking proud of my @katvondbeauty team for the relentless time + energy they put into backing me up in creating true cruelty free products and helping me spread the message. 🖤 Lastly, I wanna thank all my followers who have transitioned their makeup kits to cruelty free. It makes me proud to call you guys my friends! 🖤 #katvondbeauty #furfreeartistry #fuckanimaltesting #fuckfur #animalrights #truebeautydoesnothurtanimals"

So excited about launching an entire #crueltyfree and #vegan line of makeup brushes for @katvondbeauty! [coming soon!] I've teamed up with my #KvDArtistryCollective artists to create the most effective brush formations, using the highest grade synthetic fibers that mimic the same product distribution you would get from animal-based bristles. We are living in amazing times right now where technology is making it so easy to make compassionate choices in the products we purchase, without having to exploit animals. 🖤I'm so fucking proud of my @katvondbeauty team for the relentless time + energy they put into backing me up in creating true cruelty free products and helping me spread the message. 🖤 Lastly, I wanna thank all my followers who have transitioned their makeup kits to cruelty free. It makes me proud to call you guys my friends! 🖤 #katvondbeauty #furfreeartistry #fuckanimaltesting #fuckfur #animalrights #truebeautydoesnothurtanimals

A post shared by Kat Von D (@thekatvond) on Aug 4, 2017 at 2:16pm PDT

She later posted photos from her attendance at the Animal Rights National Conference:

Loved getting to spend time with @youthforthevoiceless at this year's Animal Rights National Conference - inspiring to say the least! 🖤 #AR2017 #animalrights #farmUSA

A post shared by Kat Von D (@thekatvond) on Aug 6, 2017 at 11:17am PDT

Huge thank you to @farmUSA for the Animal Advocacy Award - and a special thanks to my favourite animal activist organizations [who I highly suggest following on Instagram for inspiration]: @animalequality @mercyforanimals @farmsanctuary

A post shared by Kat Von D (@thekatvond) on Aug 6, 2017 at 11:33am PDT

Being around such an immense group of animal rights activists has been so inspiring. Not enough words in the world to tell you how grateful I am for those who stand up for the voiceless. 🖤 ...and now, rushing home to the cats. X

A post shared by Kat Von D (@thekatvond) on Aug 6, 2017 at 12:28pm PDT

As for the brushes themselves? Here's one of them:

The #5 Edge Crème Contour Brush has a tapered, sculpted shape, so you can precisely apply and efficiently blend with one brush! 🖤 Launching online on 8/8 for $32! {in stores on 8/25} #crueltyfree #vegan

A post shared by Kat Von D Beauty (@katvondbeauty) on Aug 5, 2017 at 10:14am PDT

There's still no specific release date for these vegan brushes, but rest assured, you'll know about it when they drop. In the meantime, congrats to Kat Von D for making the switch.

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