Karl Lagerfeld to Appear on Kim Kardashian App
Screenshot from the Kim Kardashian Hollywood app. Photo: Courtesy
By Miles Socha
WHEN KARL MET KIM: Starting Tuesday, Karl Lagerfeld is to appear as a character on “Kim Kardashian: Hollywood,” the popular app that allows users to play at being a reality star — ruling the red carpet, dating and dumping celebs and such.
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The collaboration is sure to ramp up the designer’s social media profile, given that Kardashian boasts more than 100 million followers across various channels, versus Lagerfeld’s 1.7 million.
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In addition, the Glu Mobile game is to feature a virtual Karl Lagerfeld boutique stocked with the fall 2016 collection, in which players can shop and style ready-to-wear, bags and shoes. All the products represented are also available for real on the karl.com Web site, slated to launch Tuesday with shipments to 97 countries. The e-commerce foray is in partnership with Italy’s Yoox Net-a-porter Group SpA, as reported
Other fashion personalities who have appeared on the Kardashian game include fashion editor André Leon Talley and blogger and editor Anna Dello Russo.
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