West with Pharrell Williams wearing the Yeezy 350 Boost at the CFDA Awards. Photo: Getty Images
If your fingers weren’t quite nimble enough to land you Kanye West’s highly coveted Adidas Yeezy Boost sneakers, here’s your second chance: the rapper’s second Adidas shoe design officially lands June 27.
Priced at $210 a pair (compared to the first Boost’s $350), the Yeezy 350 Boost — a low-top, knit sneaker in a black and white marbled pattern with matching laces — will be available in New York, Chicago, and Los Angeles, as well as internationally. Additionally, tech-savvy sneakerheads can place an order through the brand’s sneaker reservation app, Adidas Confirmed. The style also features a white sole, back pull loop, and a black leather patch on the inner foot that reads “YZY.” (Some have compared the 350′s look to the also-knit Nike Roshe — awkward, considering West’s tumultuous past with the sportswear brand.)
Kim Kardashian in her 350s. Photo: @kimkardashian/Instagram
For the first time, West’s clothing and accessory designs for Adidas will also be available for purchase — but they’ll cost you. According to High Snobiety, knitwear (including those torn-up sweaters from his Fall/Winter 2015 collection that were shown at New York Fashion Week) will range in price from $900 to $1700, sweatshirts are around $450, and outerwear could be as much as $4,000. (So much for being the self-proclaimed “Robin Hood of fashion.”) The line will also be sold at Barneys and possibly other high-end stores.
Photo: Getty Images
So, if people on a budget won’t be wearing West’s Adidas stuff, who will? Well, the rapper/designer himself has already been seen wearing his new 350s around town, even sporting them on the CFDA Awards stage and red carpet. And his wife, Kim Kardashian, wore them for daughter North’s birthday party at Disneyland this week. There’s no doubt Kardashian’s minions will be snatching up those sneaks like wildfire, and despite West’s failed previous attempts at designing, he’s certainly a trendsetter. Plus, the sales figures for his first Yeezy Boost — they sold out entirely in only 10 minutes — and previous sneakers for Nike speak for themselves.
But whether West’s fans will be willing to drop $1,000 and up on a sweater with holes in it? That remains to be seen.
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