When you think Justine Skye, you think purple hair. The 21-year-old singer has made it her beauty signature, and now she's landed the perfect beauty partnership to match. Today, Dark and Lovely announced her as the brand's hair color ambassador and inspiration for a new dye offering.
"My hair color is super important to my look because it helps me define who I am," she said in a statement. "It's a characteristic of mine that makes me feel comfortable and different from the rest."
In her new role, Justine will be starring in social media campaigns and other advertisements along with doing live events.
For more hair inspiration, see Justine Skye get a braided ponytail:
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