Back in November 2019, Justin Bieber was spotted with his normally dirty-blonde hair dyed an entirely unexpected shade of pastel pink. As Refinery29 reported at the time, fans freaked out, not only because of the new color, but because of what they thought it might indicate — namely, new music from the singer. And it turns out those guesses were absolutely right: Bieber just debuted the music video for his new single, "Yummy," and it stars that pastel pink hair.
In the "Yummy" video, which debuted on Saturday, January 4, we see Bieber in what appears to be a hotel ballroom or dining hall, enjoying a wide array of dishes with a rotating cast of guests seated at his table. His short pastel pink hair is a perfect match for his outfit, which includes a bubblegum-hued hoodie and pink plaid pants. He's even wearing a pastel candy necklace and — lest my eyes deceive me — a little bit of pink lip gloss. (And if so, I'd like to know which because it seems to be staying put despite eating several courses of food.)
Just like the original sighting of Bieber's pink hair, the "Yummy" video has inspired plenty of tweets about the look, and nearly all of them wholeheartedly approve of the color. "JUSTIN BIEBER WITH PINK HAIR. THAT’S IT. THAT’S THE TWEET," one Twitter user wrote in all caps. Another tweeted, "Justin Bieber looks so cute with pink hair 🥺🥺🥺," while yet another fan posted, "Hailey Bieber so lucky. Justin looks sooo sexy in that pink hair 😭😭."
From the looks of his Instagram, Bieber has ditched the pink hair since filming the video, most recently being seen with a platinum blonde style. But everyone knows platinum makes the best canvas for other vivid shades, so maybe we have more Bieber hair-color experimentation to look forward to.
Check out the "Yummy" video below:
More on Justin Bieber:
- Justin Bieber Made a Natural Deodorant (Yes, Seriously)
- Justin Bieber Shared an Acne Selfie on Instagram
- Hailey Bieber's Wedding Veil Makes One Very Strong Statement About Her Marriage
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Originally Appeared on Allure