The Just-Launched Bows & Blue Shop is Grandmillennial Heaven

Emma Bazilian
·1 min read
Photo credit: Bows & Blue
Photo credit: Bows & Blue

From House Beautiful

In the toile-filled world of grandmillennial Instagram, few people have carved out as perfectly styled a niche as Emily Hertz. Whether it's via her personal account @BornonFifth (she has a lifestyle blog of the same name) or her inspiration feed @BowsandBlue, there's never any mistaking one of Hertz's posts: pastel-hued, unabashedly girly, and generally filled with freshly cut flowers and faded chintz.

Now, the Atlanta-based tastemaker is putting her stamp on a collection of home goods and more that will have any wicker-loving thirty-something going weak in the knees. Launching today, the Bows and Blue online store has everything a granny-in-spirit heart could desire, from bow-adorned porcelain vanity accessories (yes, there are tissue box covers!) to hand-painted picture frames that look like something your grandmother might have bought from a vintage Laura Ashley catalog for your childhood bedroom (the highest compliment in grandmillennial parlance).

Photo credit: Bows & Blue
Photo credit: Bows & Blue

Hertz also teamed up with some of our favorite makers to design a suite of exclusive items for her shop: There's sweet-as-can-be stationery featuring artwork by illustrator Riley Sheehey, dainty embroidered napkins from Hibiscus Linens, and, because it is 2020 after all, some truly over-the-top ruffled face masks by Fallon Jewelry (pair it with a matching hair bow for full effect).

Scroll through the gallery to see a few of our favorite Bows & Blue items. Pieces are already selling out—clearly, if there's anything we all need right now, it's a bit of throwback charm.

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