You know the "save" feature on Instagram, the place we tend keep tabs on up-and-coming brands to watch? Well, we've come across a site that actually seems to carry all these photo-worthy, It girl-admired labels in one place. You see, it's always like hitting the jackpot to find a hub for discovery and a single online destination that carries a bunch of super-cool indie and up-and-coming brands you've never heard of (instead of having to open a gillion tabs and order from a bunch of different sites separately, which we're also guilty of). And, The M Project is the latest one that any shopping-inclined person needs to know about. It's the kind of place that stocks brands ahead of the curve, and has us wanting to add every single item to our carts (if only we could).
So, where did this new online shop come from? Well, it's based in Saudi Arabia, of all places — further proving that these days, it doesn't matter if you're not in one of the technical fashion capitols of the world, because good shopping taste exists everywhere (thanks, Internet). And, we're so glad it does. "We launched The M Project to celebrate up-and-coming designers and introduce emerging talents to the Middle East," says TKTK, TK at the brand. "The shopping experience and fashion in Saudi Arabia, where we are based, has previously been quite limited. In the past few years, we’ve seen a dramatic shift in peoples approach to fashion. There is a desire to discover and support new brands, as well as a willingness to experiment with forward thinking trends and challenge global perceptions. So, the M Project is our way of bringing an amazing edit of labels to the region and creating a conversation between creatives worldwide," she continues. And, the site is indeed bringing the fashion good-stuff to more than just the Middle East, because we're basically checking out as we speak.
And since it's still in its early days (it just opened for business in TK DATE), it's the kind of site we'll be keeping our eye on — and refreshing regularly — to see what it comes up with next. "Since our launch we've built an exciting brand mix and collaborated with a unique set of contributors that have become part of The M Project family. We are continually sourcing new talents and teaming up with like-minded individuals across the arts, to create content that keeps our voice unique, and platform multidimensional," she continues. All we can say is, count us in.
Click on to get in on this new fashion destination (and discover some sweet new brands along the way).
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