Juicy Couture has relaunched its website with the introduction of a 25th anniversary collection chock-full of your velour dreams - even if they're dreams from yesteryear. Some of the brand's most devoted celebs - Jennifer Lopez, Britney Spears, Paris Hilton, to name a few - have made it clear that in their eyes, Juicy never really went out of style. Hilton described herself as a "Juicy girl for life," revealing she has a closet dedicated to her tracksuits in a video for Vogue. Some might recall that Gigi Hadid even famously ordered up a personalized set to celebrate her birthday in 2018. Most recently, Timothée Chalamet posed in his own pink Juicy hoodie for GQ's November issue.
If you were always a fan of the brand's cozy co-ords, there's perhaps no better time to invest in a new one. I personally favorited a long-sleeved tee from my collection that said "CHOOSE JUICY" in big, block ombré lettering, and there are similar blinged-out anniversary crop tops to shop if that's your go-to category. Juicy Couture confirmed in a press release that their initial post on social media, teasing the new site, garnered a whopping 55,000 sign-ups. Due to the demand, you can expect the site to expand.
"We're thrilled for fans of the brand to experience the World of Juicy via an improved tech stack and the website's marketplace capabilities, allowing us to truly own our domestic distribution and the connection and communication to our customers. After the launch of our anniversary collection of iconic tracksuits, we will integrate other key product categories beyond apparel, including luggage, accessories, swimwear, activewear, and footwear. We'll continue to offer the full Juicy lifestyle with the addition of compelling collaborations and product from other like-minded brands," SVP, Marketing, Authentic Brands Group rep Alexandra Taylor stated.
Ahead, see some of our favorite pieces that are currently available, since just the mention of the name Juicy Couture probably makes you itch for a shopping spree inspired by the early aughts.