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Joe Jonas Adds to a Long Line of Sexy Guess Campaigns

·Associate Editor
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  • Joe Jonas
    Joe Jonas
    American singer

Some heroes wear capes. Others wear Guess underwear and not much else. Joe Jonas just nabbed himself a gig with Guess as the very first ambassador for the brand’s new “Hero” underwear line.

The singer appears in the steamy campaign alongside Charlotte McKinney, all oiled up, smizing for photographer Yu Tsai’s camera lens.

“It’s the first time in history that Guess has commissioned a male star to be in an underwear advertising campaign,” Paul Marciano, chief creative officer and executive chairman of the board, told WWD. “He’s a great talent who embodies all the characteristics of Guess’ DNA — sexy, young and adventurous.”

Jonas’s sexy Guess campaign is de rigueur for the brand. And he’s definitely giving the Guess girls of the past a run for their money.

Watch the video above to see the brand’s red-hot campaigns over the years.

Related: Joe Jonas on Life After the Jonas Brothers and His New Band, DNCE, a Nonstop Pizza-Loving Party

Gigi Hadid Directed the New Joe Jonas Music Video, Starring the Fat Jew & Candice Huffine

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