Jay Z Wears His 2003 Signature Reebok Sneaker at the 2024 Super Bowl

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Jay Z brought his signature sneakers to the 2024 Super Bowl sidelines on Sunday in Las Vegas.

The rapper wore a pair of his Reebok S. Carter x Jay Z sneakers in white. The style, originally released in 2003 at Foot Locker locations around the United States, was the first of his “S. Carter Collection” with Reebok.

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LAS VEGAS, NEVADA - FEBRUARY 11: American Rapper Jay-Z reacts before Super Bowl LVIII between the San Francisco 49ers and Kansas City Chiefs at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada. (Photo by Steph Chambers/Getty Images)
Jay-Z at the 2024 Super Bowl in Las Vegas. Getty Images

Jay Z’s Reebok sneaker sold 10,000 pairs hours after its release. Although he wasn’t the first rapper to have a signature sneaker, his collaboration with Reebok is considered a game-changer for the shoe industry.

Reebok S. Carter x Jay Z sneakers.
Reebok S. Carter x Jay Z sneakers.Reebok

Jay Z attended the Super Bowl with his daughters, Blue Ivy and Rumi Carter, who wore both coordinating with him in bomber jackets. Blue Ivy wore a pair of Nike dunk low “Industrial Blue” sneakers while Rumi donned leather booties.

LAS VEGAS, NEVADA - FEBRUARY 11: (L-R) Blue Ivy Carter, Rumi Carter, and Jay-Z are seen prior to Super Bowl LVIII at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)
(L-R) Blue Ivy Carter, Rumi Carter and Jay-Z at the 2024 Super Bowl in Las Vegas. Getty Images

The rapper received the Dr. Dre Global Impact Award at the 2024 Grammy Awards in Los Angeles on Feb. 4 for his contribution to music and hip hop.

At the Grammys, Blue Ivy provided another fashionable moment wearing a pair of white leather boots by Larroudé, which added more glamour to her custom Vivienne Westwood princess dress.

The Kansas City Chiefs will face off against the San Francisco 49ers at the 57th annual Super Bowl, held in Las Vegas. Usher will headline this year’s halftime show. Reba McEntire performed the National Anthem and Post Malone sand “America the Beautiful.”

Patrick Mahomes, Lindsey Vonn and Kyle Juszczyk at the 2024 Super Bowl
Patrick Mahomes, Lindsey Vonn and Kyle Juszczyk at the 2024 Super Bowl

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