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Life moves fast, but Jay-Z moves faster. After breaking the internet by joining Instagram and becoming the only person followed by his iconic wife, Beyoncé, Jay-Z has now deleted his account.
Yup, you read that correctly. Within the span of like 24 hours, the rapper-turned-mogul signed up for the app that we've all started to give up on, earned a verification badge, amassed over 2 million followers, and...dipped.
Since his swift departure, fans on Twitter began speculating about why Hov decided to bless us with a rare social media appearance before exiting. Some believe his sole purpose was to promote The Harder They Fall, a recently released Western movie Jay-Z produced, which stars Idris Elba, Zazie Beetz, Jonathan Majors, Regina King, LaKeith Stanfield, and more.
JAYZ activated his Instagram for the sole purpose of promoting #TheHarderTheyFall. He fulfilled his contractual agreement and deactivated. A business man.
The idea is plausible, especially considering how Jay's first post was a plug for the film, and he also shared a countdown for the movie's premiere on his story.
Other guesses lean into humor, with one user thinking people flooded Jay-Z's DMs with nonsense.
Y’all are so embarrassing, TF were y’all DMing Jay-Z for him to delete his IG after 1 Day?!!!
For the most part, though, people just made jokes:
The fact Jay-z had his Ig for only 24 hours and then deleted it has me screaming . That man was like …never mind
@BriMalandros Jay Z after being on Instagram for two hours
jayz had instagram for 1 day & said