Jason Wu has never really been a jeans and T-shirt kind of guy. In his own life, yes, he dresses with a casual-chic ease about him, but when it comes to the designs he’s always been known for, denim has never factored in. Wu is an arbiter of glamour and ladylike sophistication, a designer who has created iconic red carpet gowns and one very special inauguration dress. Today, however, he’s changing his tune. Wu is evolving his label and has recently rebranded his main line to Jason Wu Collection and his secondary line to Jason Wu. He is focused on expanding his offering for everyday wear and separates in that latter category, and this season, he’s also experimenting with denim for the first time in his career. Launching with the Spring 2019 Jason Wu lineup, the designer has collaborated with Scott Morrison of 3x1 on a range of jean styles—you can see it all here. The capsule includes five pieces made up of several cuts and washes of jeans, as well as A-line skirts and cutoff shorts. Wu and Morrison have designed each piece to include geometrical multi-paneling at the front, some with contrasting thread. These elements are a nod to the architecture of New York, where they both live and work. Prices will range from $225 to $325.
“I am personally a fan of 3x1 jeans as a part of my own wardrobe,” Wu explains. “Scott and his team have amazing expertise in denim. I felt like this would be a great collaboration because the denim provides a nice, sportif contrast to my aesthetic, which is inherently very feminine.” He adds, “I also love the fact that we are two American brands joining forces to create a collection that is very special.” Because this was an area of garment-making that Wu had never really worked in before, the process was a bit of a challenge at first, he admits. “It was a completely different set of rules,” he says. “My and Scott’s creative processes are completely different. I am used to draping and working with a lot of delicate and soft materials, whereas denim is all about the washing techniques and bold stitching details.” Though this is new territory for Wu, he is excited at the prospect of entering into the unknown, both creatively and when it comes to his business as a whole. “As a designer, it’s always fun to challenge myself with new mediums, and denim was no exception.”