While president of J. Crew, Jenna Lyons expanded the company's sales to just over $2 billion, dressed then-First Lady Michelle Obama, and showed us all the proper way to wear a denim button-down. Now, she is taking on a new challenge: an HBO Max series.
After leaving J. Crew in 2017, Lyons has been working to establish herself in the lifestyle space. The new show follows Lyons as she builds a new business focused on home, fashion, and beauty.
Here is everything we know so far about Stylish with Jenna Lyons.
The show will include a blend of competition and documentary.
Stylish with Jenna Lyons will document Lyons's experiences starting her new business. The series aspect of the show will follow Lyons in this new endeavor, as she renovates her friend’s Brooklyn townhouse, gives makeovers, designs her new office space, and launches a line of false eyelashes.
"I’m terrified. You’ll get to see when I get it right and screw it up," she says in the show's trailer.
The second portion, the competition, focuses on building Lyons's staff. Throughout all of these projects, Lyons will test out a variety of creative associates, all vying for a permanent position on Lyons's team.
"I’m not just creating a business, I’m creating a family," she remarks in the promotional video. "No pressure."
Lyons's real-life staff will also be featured in the program.
Lyons isn't tackling these tasks on her own. Her longtime staffers, chief-of-staff Kyle DeFord and stylist Sarah Clary, join her to build the business. They will also play a hand in challenging the possible new additions to Team Lyons and, eventually, selecting a new co-worker.
On her Instagram, Lyons humorously noted that "Stylish" was a collaborative effort. "@kyledeford @clarysarah and I made a TV show premiering on 11/26....so, I guess your weird uncle isn’t the only person crashing Thanksgiving 🤪," she wrote.
It will debut on HBO Max November 26.
The new show will become one of the growing number of original programs on HBO's subscription platform. You can sign up for a 7-day free trial of the service and test it out. After that, a subscription will cost $14.99 per month. However, if you already get HBO, you'll have access to HBO Max, you'll simply need to sign up.
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