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Ivanka Trump recently appeared alongside her father, President-elect Donald J. Trump, and surrounding family members in their first postelection interview, in New York City. The 35-year-old businesswoman wore a nude short-sleeved dress and opted for gold accessories, including a $10,800, 18K yellow gold diamond bangle from her eponymous jewelry line.
Soon after the interview it was revealed that one of the fashion maven’s employees sent an email to journalists offering style details on the expensive bangle.
Seeing as Trump’s eldest daughter is heavily scrutinized by the press and media alike, for the conflict of interest that lies in promoting her own business at high profile political appearances, it didn’t take long for social media users to take issue with Ivanka hawking her own expensive bangle on the segment. Many users felt that Ivanka was using this important interview as a marketing opportunity.
And of course Ivanka Trump is already trying to profit off her dad being the president elect. Hawking a $10,000 bracelet she wore on 60 mins
— Rahsaan (@RahsaanBall) November 15, 2016
Ivanka Trump hawking $10,800 bracelet she wore on 60 Minutes. Total lack of class, dignity, sense of appropriateness. God help us.
— Kathy Sullivan (@NHKathySullivan) November 15, 2016
Ivanka Trump pitching reporters to write about $11k bracelet she wore on 60 Minutes – no conflict of interest here, please look away.
— Jason Janego (@jasonjanego) November 15, 2016
Ivanka Trump's jewelry company is using her 60 Min appearance to market a $10k bracelet. Let the corruption & conflict of interests begin! https://t.co/NzydJUXHfZ
— HawaiiDelilah (@HawaiiDelilah) November 15, 2016
Ivanka Trump brand president President Abigail Klem said in a statement that a well-intentioned employee was to blame for the release who is still making adjustments post-election. “We are proactively discussing new policies and procedures with all of our partners going forward,” said Klem.
This isn’t the first time Ivanka has worn – and promoted – her own design.
In fact, throughout her father’s campaign, Ivanka was spotted in many pieces from her own label. She notably wore a $138 sheath dress from her clothing line to introduce Trump before he accepted the Republican Party’s nomination for the presidency at the Republican National Convention, back in July. She’s worn a number of other dress and shoe styles from her collections to appearances during the political campaign. Self-branding will always be controversial for high profile figures, especially for those with political ties, but it doesn’t seem like Ivanka plans to change.
— Ivanka Trump (@IvankaTrump) July 22, 2016
Her label has endured major fallout from her father’s campaign, with many customers choosing to boycott her products along with other businesses associated with Trump. In an interview with ABC News’s George Stephanopoulos, in late October, Ivanka responded to the critics.
“The beauty of America is that people can do what they like, but I prefer to talk to the millions, tens of millions of American women, who are inspired by the brand and the message that I’ve created,” she said. “My advocacy of women, trying to empower them in all aspects of their life, started long before this presidential campaign did. I’ve never politicized that message. People who are seeking to politicize it because they disagree with the politics of my father — there’s nothing I can do to change that.”