By Macaela Mackenzie. Photos: Getty Images, Courtesy of Twitter.
Last week was National Library Week and in accordance, the First Daughter tweeted her love for libraries and librarians for "opening our eyes to the world of knowledge, learning and reading!" Awesome, except her father, President Donald Trump, plans to cut funding for the Institute of Museum and Library services — a discrepancy the Twitterverse was quick to point out.
Ivanka has been under fire for months — or at least her brand has. In objection to her father’s campaign, election, and now actual policy decisions, people have been boycotting her namesake fashion label. Up until recently, Ivanka's personal brand was seemingly weathering the storm. Now that she has an official role at the White House, people are calling the First Daughter out for not publicly condemning — or at least challenging — President Trump’s policies she apparently disagrees with. Twitter users pointed out this glaring problem, including the official account of America's Library PAC. "Millions of Americans use libraries to learn new skills or get training for better jobs," the company wrote.
This isn’t the first time Ivanka's seemed to use social media to promote a cause contrary to the Trump agenda. Earlier this month on Equal Pay Day — a day dedicated to putting the gender pay gap under the microscope — Ivanka took to Facebook to throw her cache behind the cause. "Today, on Equal Pay Day, we are reminded that women deserve equal pay for equal work. Closing the gender pay gap is critical to the economic empowerment of American women, and it is the responsibility of all Americans to come together in pursuit of equal pay," she wrote. "I am proud to work towards this goal alongside my father and in support of the administration’s commitment to women and families." The statement, while totally on brand for Ivanka Champion of Women at Work, doesn’t seem to make sense for Ivanka First Daughter. Just a week before her post, President Trump axed the 2014 Fair Pay and Safe Workplaces Order, which ensured paycheck transparency and fair treatment of women in sexual harassment cases.
Here’s where Ivanka's feminist social media persona becomes a problem. While we don’t know what goes on behind closed doors in the Trump family, it would seem as though Ivanka is using her stance on feminist issues and support for the arts to promote her own (for-profit) brand — all while remaining complicit in an administration that directly contradicts those causes.
This story originally appeared on Allure.
More from Allure: