- Macy's received backlash on Twitter after releasing a set of plates with body-shaming messages.
- The plates feature a diagram with different portion sizes labeled "skinny jeans," "favorite jeans," and "mom jeans."
- Macy's has since pulled the plates from their shelves.
Twitter user Alie Ward posted a shot to social media on Sunday, writing, "how can I get these plates from @MACYS banned in all 50 states?" The plates in question are designed with a diagram of different portion sizes, labeled "skinny jeans" for the smallest, "favorite jeans," in the middle, and finally "mom jeans."
The Internet was not happy. "Just what I need; my plate fat-shaming me," one user wrote on Twitter. "This is a toxic message, promoting even greater women beauty standards and dangerous health habits,"another user wrote. "@Macys, remove this from all your stores and denounce the manufacturer."
And that they did. Not long after Ward's post went viral, Macy's reached out to Alie on Twitter: "Hi, Alie — we appreciate you sharing this with us and agree that we missed the mark on this product," the retailer wrote. "It will be removed from all STORY at Macy's locations."
STORY is Macy's "narrative driven retail concept" that supports small business brands, which is great! But these plates? Not so much.
Despite Macy's pulling the product from their stores, the company that created them, Pourtions, still has them listed online for $9.50 a pop. The issue is that their entire business plan is concentrated on this problematic concept. Their brand is about creating "a humorous + healthy way to watch what you eat + drink," but their most recent design feels like a recipe for unhealthy body image. No thanks.
Yesterday, Pourtins took to Instagram to respond to the controversy and apologized for the misleading message. "As the creators of Pourtions, we feel badly if, what was meant to be a lighthearted take on the important issue of portion control, was hurtful to anyone," read an Instagram caption to a photo of the plates. "Pourtions is intended to support healthy eating and drinking."
"Everyone who has appreciated Pourtions knows that it can be tough sometimes to be as mindful and moderate in our eating and drinking as we’d like, but that a gentle reminder can make a difference," the caption continued. "That was all we ever meant to encourage."
Although they claim their intent was genuine, it seems like they have no plan of switching up their "humor" in designing future products. "We know this is serious business. We also believe a touch of humor can, for some, be just the right touch," the caption read. This was definitely not the right touch, and you missed the mark on this one, Pourtions.
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