Tech companies should "clearly label" apps which could spread AI-generated disinformation, Bloomberg reported.
That's according to a top EU official, and a voluntary code that Google, Meta, and TikTok have signed up to.
Vera Jourova said companies should also "build in necessary safeguards" to prevent "malicious actors."
TikTok, Meta, and Microsoft have been urged to warn users about AI-generated content, Bloomberg reported.
According to Vera Jourova, a European Commission vice president, those companies should now "clearly label" any services which could spread AI-generated disinformation, Bloomberg reported.
Those companies are part of the European Union's code of practice on disinformation, a voluntary agreement which helps social media companies comply with the Digital Services Act.
The code isn't mandatory, but its commitments — like preventing fake news from making money, ensuring transparency on political ads, and cooperating with fact checkers — help companies avoid future problems.
While AI "can be a force for good," the new technologies also "raise fresh challenges for the fight against disinformation," Jourova said Monday, per Bloomberg.
She added that companies using generative AI – like Microsoft's Bing and Google's Bard – should "build in necessary safeguards that these services cannot be used by malicious actors to generate disinformation," per Bloomberg.
At last month's Google I/O conference, the search giant announced it was adding a new feature that lets users see if a picture is AI-generated.
And last Tuesday, Twitter announced that it's adding the ability to fact-check images, citing AI-generated media as a reason.
But last month, Elon Musk officially signed off on Twitter's withdrawal from the voluntary code – which seems to have provoked European officials.
"Twitter has chosen the hard way. They chose confrontation," Jourova said, per Bloomberg.
"Make no mistake, by leaving the code, Twitter has attracted a lot of attention and its actions and compliance with EU law will be scrutinized vigorously and urgently."
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