Instagram is Coming Out With a TikTok-Like Feature

Instagram is Coming Out With a TikTok-Like Feature
Instagram is Coming Out With a TikTok-Like Feature
Carolyn Twersky

From Seventeen

  • Trump confirmed earlier this month that the US government is considering banning TikTok.

  • Instagram is currently testing a TikTok-like feature globally and it will be available in the US in August.

As TikTok stars scramble, preparing for the possible end of the app that made them famous, Instagram seems to be five steps ahead. The company recently announced their short-form video app Reels will be available in the US in early August.

Reels will live on Instagram and will allow users to film, edit, and share 15-second videos. The feature went live in Brazil back in November, and was introduced to France and Germany last month and India in July.

Photo credit: Instagram
Photo credit: Instagram

"We’re excited to bring Reels to more countries, including the US, in early August," a Facebook company spokesperson said in a statement. "The community in our test countries has shown so much creativity in short-form video, and we've heard from creators and people around the world that they're eager to get started as well."

Like TikTok, people can share their videos to their friends and followers using Reels. If they have a public Instagram account, the video could also end up on the app's Explore page to be found by other users.

The news comes as people grow more and more skeptical of TikTok. Earlier this month, Secretary of State Mike Pompeo said that the US government is "looking at" banning the app amid privacy concerns. Days later, President Trump confirmed this fact. As of now, the future of TikTok in the US is unclear, but there's a chance many will have to make the switch over the Reels to survive its possible downfall.


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