Inside SEPHORiA 2019: A Backstage Pass to Sephora’s Second Annual Beauty Festival
Sephora’s second annual SEPHORiA House of Beauty event was an infinitely Instagrammable slice of heaven for the beauty-obsessed (*raising my hand*). Last year, Sephora introduced the event in honor of their 20th anniversary, and this year’s SEPHORiA 2019 was even more epic than the first year. If you’re not familiar with SEPHORiA, it’s essentially a two-day beauty extravaganza (kind of like Coachella, but make it beauty) celebrating some of the best makeup, skincare, hair care and wellness brands on the market.
Some of the biggest names in beauty offered attendees the chance to explore a vast range of experiential booths, deluxe swag bags, and of course, plenty of photo opps to share on the ‘gram....
