The Inevitable Pokemon Fragrance Is Here
I'm too busy hanging with Kim Kardashian to play Pokemon Go, but... yeah, that's a total lie. Of course I'm not, and neither is Justin Bieber, Drew Barrymore, or ELLE's own culture critic R. Eric Thomas.
And with great viral marketing comes great product tie-ins, including today's announcement of a Pokemon Go! Fragrance. Costing less than your data plan ($8.99) and boasting a "unisex" label, the eau de toilette has notes of orange and vanilla-and will not help you catch Dragonair, sorry.
Still, if you're missing Louis Vuitton's ultra-cute Vuitton critters or pining for Fendi's furry bugs, here are seven Pokemon tie-ins that are actually... okay, fine... cool.
It's simple, it's adorable, and it's made in the USA from 3-D printing technology. Plus: It's the easy way to merge augmented reality with actual nature. We approve.
Take a cue from the Saint Laurent #squad and arm yourself with a subversive sports coat for fall. Of course, this one comes with a nerdcore twist that we kind of love...
Modeled after the game's Thunder Stone, this handmade soap has a cool New Age vibe that's both stylish and a little insane. (Kind of like this entire story. Sorry, kids.)
A subtle nod to Nintendo's smash hit, these enameled metal pins work on backpacks, denim lapels, or the requisite silk bomber à la Gucci.
This tub treat is infused with essential plant oils and stamped with the ghost of Mega Gengar. (I can't believe I just wrote that, but whatever. This bottle's DIY design is an hipster interior junkie's dream.)
We like this little guy because of its vegan ingredients, its subtle berry stain, and its name: "Dream Eater," which is both a Pokemon fight move and the best all-girl punk rock band that doesn't yet exist. Bonus points to its creator, the Illinois-based Fictitious Fragrances, for also making a candle scent called "Hufflepuff's Basement." Amazing.
How many street style starlets will tote this thing to New York Fashion Week show? Hanne Gaby? Binx Walton? Susie Bubble? The Beckerman babes? Guess it's up to Tyler Joe to collect them all...
