Iggy Azalea became a polarizing figure almost immediately once she hit the scene. I’ll admit, I loved her at first. The video for “Pussy” is a work of art, and I genuinely still think an entire female-empowerment song playing on the way male rappers talk about their dicks is genius.
But the positive reception of her first few debut singles became a double edged sword. On one side, I feel for her. She found success in Hip Hop, and wanted to continue down that path. On the other side however, she also got a little too cozy too quickly in a genre that doesn’t need to be exploited by white people for fame. And her character rapidly ramped up to seeming disingenuous as a way to secure her spot. (If you’d like to see an up to date timeline of her problematic choices, there’s a great one here.)
But after taking quite a while out of the spot light, and a long hiatus from social media following a 2015 Twitter rant about its negative effects on her psyche, she’s back! Apparently 15 lbs. lighter, with a new single called “Mo Bounce,” no less, if you were still on the cultural appropriation mind track. The video for “Mo Bounce” does nail the whole urban, counter culture movement that’s influencing all manner of entertainment and art right now in the resistance. But – remember the 15 lbs. I mentioned – it is also full of twerking which she claims helped her lose a Jenny Craig starter pack worth of weight.
Iggy Azalea Mo Bounce
Iggy Azalea Mo Bounce
If you watch the video, you can’t deny that she is a talented ass shaker. But I’m not buying that she can twerk 15 lbs. off over the span of one video shoot, even if you include the choreography prep.
Perhaps Azalea is trying to distract from the fact that the video might be problematic for a couple of other big reasons. First of all, as I’ve written about before, Bounce is a very specific form of Hip Hop that originated in New Orleans. The title, and moments of the track which are repetitive and sped up are very much mimicking that type of music. And for someone who has already been ridiculed for being an artistic thief in rap in general to then zero in on appropriating one of its most niche genres into the main stream is…bold. Also she seems to use the black and Asian dancers in the video as props, as she stands behind them smirking while they do the twerking (feel free to steal that sick rhyme, Iggy).
In the end, the real star of the video is the little girl in the track suit laying it down in front of a bodega, and that’s what people should be talking about.
How would you dance off 15 lbs.? Tell us in the comments!
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