Michelle Hirschberg and Karen Land Short want to make sure you know they didn’t vote for Trump. Even though, as it turned out, 53% of women who voted for the current president-elect were white.
Inspired by a Nasty Woman T-shirt that raised $100,000 for Planned Parenthood, the two collaborated and created the Not This White Woman collection, aimed at showing that they are still vocally against Trump even postelection. The subtext? That they’re #StillWithHer.
Of course, the T-shirts, hoodies, mugs, and more have garnered media attention, especially because the collection caters to one specific demographic. “Normally, of course, we’d want to be inclusive of all races in any product that we make, but because these aren’t normal times — because right now racism and white supremacy are on the rise — and because white women played a key role in this election, speaking out as a white woman specifically here feels necessary,” said Hirschberg and Land Short. “Obviously this election was different from the others. It went so far beyond policy. Trump labeled people. Mexicans were rapists. Muslims were terrorists. Women were objects.”
The necessity to speak out spiked drastically once Donald Trump was announced president-elect. “We’re used to sharing our social/political beliefs on social media, but as the election showed us, we’re all preaching to ourselves,” Hirschberg told Fast Company. “I think people are wearing their beliefs because it is a way to share it in the real world. … That even with a president-elect inspiring hate and prejudice, there is still goodness in the world. And the hope is that if we show how many of us are out there, love really can Trump hate.”
To combat what they view as hate, the duo are fighting back with love. All profits of the the Not This White Woman merchandise will be donated to Planned Parenthood to combat the tentative defunding of the organization from the incoming Congress.
No matter the sentiments, this collection is showing that Hirschberg and Land Short plan to help those who depend on the organization for as long as they can. They also show us that no matter how the tide turns, we continue to have the freedom of speech to fight back. Even if it’s found on a shirt.