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Since creating her first collection of jewelry in 2002, Kendra Scott has since become a household name synonymous with affordable and stylish accessories. You might also have been hearing the name more frequently this month as #rushtok takes over TikTok.
#Rushtok is essentially when new students share their hectic schedules, outfits of the day and overall experience rushing collegiate sororities on the social media app — the hashtag has more than 645 million views. And Kendra Scott’s designs are some of the most popular picks and have been spotted on tons of sorority hopefuls.
Though her designs include an array of gemstones, semi-precious and fine materials, Scott’s jewelry has an immediately recognizable look to it, thanks to its matte metal finishes and geometric shapes. But perhaps the most widely recognizable Kendra Scott creation is the Elisa necklace, which is now a signature style for the brand.
This style of pendant necklace comes in over 30 different variations. From different stones taking the center spot on the pendant (think everything from turquoise to mother of pearl and drusy quartz) to unique chains and layering options, it’s easy to find an Elisa that fits your taste. Starting at $55, this necklace’s price tag goes all the way up to a whopping $1,200 for the pave diamond and gold design. But most styles will run you about $70.
In fact, according to the brand, the style is so popular that one Elisa necklace sells every minute. It’s been a best-seller for the brand since its debut in 2014, but due to its beautifully simplistic design, Scott understands the wide fan base.
“We know our customer loves a great pendant necklace,” Scott tells In The Know. “The power of the Elisa has shown us she not only loved the style; she loved it in different colors, sizes, and lengths. It’s a simple design she can wear every day with any outfit, that also shows a bit of her personality.”
This versatile necklace certainly holds its own when worn by itself or layered with other pieces. And since most variations of the necklace retail for under $100, it also makes for an excellent gift.
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