The Icon Room Experience Is Available For A Limited Time In Beverly Hills

Laurent-Perrier, who recently named Morgan Freeman as The Face of Grand Siècle, has officially unveiled a never-before-seen experience in partnership with The Peninsula Beverly Hills called “The Icon Room.” The completely transformed intimate private dining room within the hotel's restaurant, Belvedere, offers private tastings led by a Laurent-Perrier brand representative along with perfectly paired, Michelin-starred Executive Chef Ralf Schlegel curated refreshments to highlight the House’s latest releases of their prestige cuvée, Grand Siècle. The tastings feature a glass of the Vintage 2012, followed by the highly regarded Grand Siècle Iteration No. 26, and finish with Grand Siècle Iteration No. 23 en magnum.

It takes time to become an icon

Newly released Grand Siècle Iteration No. 26 is a non-vintage blend of 65% 2012, 25% 2008, and 10% 2007. Sourced from eight grand cru vineyards, made from 58% Chardonnay and 42% Pinot Noir. Disgorged in February of 2023 after spending 10 years on the lees, with 7 grams per liter of sugar used for the dosage.

“We’re honored to share this opportunity to showcase our strong partnership with The Peninsula Beverly Hills, a property that continues to be at the forefront of the hospitality space known for its pure opulence and top tier accommodations,” says Michelle DeFeo, President of Laurent-Perrier U.S. “We are thrilled for existing and new Laurent-Perrier enthusiasts to take part in The Icon Room and learn about the rich story of Grand Siècle on a much deeper level.”

The Icon Room experience is available to book by appointment only available now through December 17th, 2023 at 3pm, 4:30pm, and 6pm, Wednesdays through Sundays. The experience is complimentary for all of The Peninsula Beverly Hills’ guests, or can be booked via Tock for $225 per person. The Peninsula Beverly Hills is also offering a room package called The Icon Room Experience Package which includes tickets to The Icon Room tasting, an invitation for a bespoke tour and tasting at the House of Laurent-Perrier (not open to the public), along with many other add-ons.