Our Hype Meter Lets You Know Which Trending Products Live Up to the Buzz

Our social media is full of folks touting the “next big thing” in tech, beauty, fashion, and more. But during a time when products are constantly going viral on TikTok and touted by countless influencers on Instagram, it's getting harder than ever to tell just why the new hot thing is so hot. Is the virality organic or manufactured? Did this product really change users' lives, or did the company just line some of their pockets?

Well, if you're a regular reader, you already know that we at Best Products cut through all the PR and hoopla to suss out what really makes these popular products so celebrated. Our team is constantly scouring social media to see what potentially life-changing products are trending, but with a skeptical eye and the sage advice of Flava Flav in our hearts, we “don’t believe the hype” and really interrogate whether these celebrated products deserve their great reputation.

If you want to know if that viral item on your timeline is truly worth your time, turn to our Hype Meter. Each piece in this series has our team put one of these viral products we've all been curious about through rigorous personal testing. We'll let you know the pros, the cons, and most importantly, whether a product “Barely,” “Entirely,” or “Exceedingly” lives up to the hype. (Oh yes: There’s an actual meter.)

Consider this your one-stop shop to see if your hard-earned money is worth spending on what’s trending!