Huckberry's Black Friday Sale Will Make you Believe in Black Friday Again

Photo credit: Elaine Chung - Hearst Owned
Photo credit: Elaine Chung - Hearst Owned

From Esquire

Man, I love the smell of savings in the morning. There's nothing like waking up on a crisp fall day to a fresh selection of deals from the internet's ruggedest retailer, all in anticipation of this weekend's Black Friday/Cyber Monday event. Because over at Huckberry, the festivities are officially kicking off at this very moment and if you're a fan of the site's enviable assortment of fall-ready fare, this is the sale for you.

Huckberry's built up a devoted following by developing a distinctive point of view that pairs the type of hard-wearing outdoorsy gear that'll make you want to take up fly fishing on a whim alongside, say, loungewear made with the static nature of WFH reality in mind. It's a merchandising mix the site is famous for, and taken in aggregate it offers a compelling portrait of the disparate influences that inform how men dress today—from luxe-leaning activewear courtesy of the likes of Lululemon to hardy, gorp-oriented crowdpleasers from Patagonia and other fan-favorite labels.

And right now, a grab bag of it all is on sale. Starting today, Huckberry is taking up to 50 percent off its carefully curated selection of cold-weather staples—from flannels to fleeces and everything in between—and if you've been holding on to your hard-earned dollars up until this point in anticipation of some truly unbeatable bargains, now might be the time to gently loosen that grip on your wallet. Huckberry's sales tend to make shoppers do dramatic things, so if you black out and wake up after the holiday with an email notification (or five) about the new pair of boots you don't remember ordering, don't say I didn't warn you.

Check out the full array of discounts on the Huckberry site and keep scrolling to peep—but a few!—of our favorite picks below.


Our Picks: Shirts, Sweaters, and Jackets


  • Up to 25% off select sweaters and sweatshirts.

  • Up to 50% off select tees and button-downs.

  • Up to 50% off select outerwear styles.

  • Up to 40% off select polos.


Our Picks: Pants and Accessories

  • Up to 50% off select pants and shorts.

  • Up to 25% off select loungewear staples.

  • Up to 20% off select underwear, socks, and other essentials.


Our Picks: Shoes and Boots

  • Up to 50% off select sneakers and boots.

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