Hourglass launches new mascara and one is selling every minute

·Shopping writer
Hourglass has launched a new mascara and it is already the brand's bestselling eye product. (Getty Images)
Hourglass has launched a new mascara and it is already the brand's bestselling eye product. (Getty Images)

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Hourglass’ new Unlocked Instant Extensions Mascara may have only launched on Space NK's UK site this morning, but it’s already the retailers fastest selling eye make-up product to date.

The label released its latest drop on Friday, and within just two hours it had been recognised as a bestseller, with one mascara currently selling every minute at Space NK.

So, what makes it so special?

Unlocked Instant Extensions Mascara is said to provide exceptional lengthening and separating benefits, giving you the look of lash extensions in an instant.

Not only will it give your eyelashes serious lift, it’s also smudge proof and slides off for easy removal, which any keen mascara wearer will know is a huge bonus.

Buy it: Unlocked Instant Extensions Mascara | £29 from Space NK

The formula is a huge talking point as it is made using film-forming technology, which works to layer the lashes with lightweight fibres for voluminous, fanned-out lashes.

The mascara is free from nasties, including parabens, phthalate, sulfates, fragrances, as well as mineral oil, gluten and talc. It’s also cruelty free and vegan.

The Unlocked Instant Extension mascara retails for £29 from Space NK.

But it is also available to buy directly from Hourglass website for $29 US dollars.