Hooters Altering Iconic Uniforms for More 'Family Friendly' Vibes at New Outlets

Family friendly isn't exactly the first thing to come to mind when you think of Hooters.

But the company, which is opening more than 30 new outlets across Asia, plans to change that — with the help of a new image.

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According to Neil Bailey, the president of Hooters Asia, he wants the new stores in the region to have a "family restaurant experience."


The term "Hooters Girl" has long been associated with skimpy tops and short skirts, but they might look a little different in Asia.

In the Jakarta outlet for example, the company is working on a new uniform that will feature longer skirts, higher necklines and thicker stockings.

“We want to be culturally respectful,” Neil Bailey, the president of Hooters Asia told news outlet Channel NewsAsia.

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“We sat down with members of the local governing boards and advisors of a mosque nearby. We showed them our website and said: ‘This is who we are. We know this is not acceptable so what would be acceptable?"

The outlet has a Halal menu that has a selection for kids included, and the restaurant is decked out with high chairs and booster seats.

It also has a no-smoking rule and has no age restriction.

“Hooters of America was worried [that modifications would dilute the brand] but we didn't have to take long to convince them," said Bailey.

But whilst Hooters might have been able to convince their American counterparts, it might take a bit more convincing for people to come round to the idea of Hooters as a family restaurant.

Mashable has reached out to Hooters Asia for additional comment.