The new line comes in sizes 1X through 3X and features more than 200 products, including athletic shirts, pants, shorts, jackets, and colorful patterned pants. Oh, and busty ladies out there, rejoice: New sports bras will go up to size 38E.
The line promises to fit many bodies.
“When we design for plus-size, we aren’t just proportionately making our products larger,” Helen Boucher, Nike’s vice president of women’s training apparel, told Huffington Post UK last month. “That doesn’t work because, as we know, everyone’s weight distribution is different. We fit every garment on everyday athletes, since elite athletes may have different muscle mass.”
She added, “Ultimately, beauty comes in all shapes and sizes, and being strong is beautiful. Strong is the keyword for us; size doesn’t matter.”
And we’re not the only ones celebrating. Twitter is lauding the brand for finally making the move, with users promising to fill their carts as fast as they can. Why do we have a feeling the line will sell out pretty fast?
Nike now has a plus size line and that makes me so happy. Big girls wanna look good in the gym too????????????????
— Alyson Wilcox (@alyson_wilcox) March 2, 2017
me: "I'm only gonna buy clothes that I could wear at a job!"
also me: *spends paycheck on Nike plus size sportwear*
— Mackenzie Cole (@mackenzie_cole4) March 2, 2017
Nike now has plus size workout clothes and honestly, I haven't been this happy in a while
— Cam Quinn ???????? (@cambreann_) March 2, 2017
I feel like blowing my check at Nike tbh.
— eboni (@Eboni_Marcia) March 2, 2017
— ???? (@grannythings) March 1, 2017
Shut the front door. Nike has released a plus size range. Which means my fat ass don't gotta buy a skinny XL tights no more! pic.twitter.com/uBYDrKNv1V
— Mel (@oceanthebycake) March 1, 2017
nike has a plus size range = life made ????????????????
— amyy ???? (@amysworldd) March 1, 2017
The new @Nike Plus-size range????????. How cool is that
— MissCurvyOnyinye (@lebo_lhshasha) March 1, 2017
I wanT EVERYTHING in the Nike plus size range
— issy (@isabellefleur_) March 1, 2017
Others hope that brands like Adidas will follow suit and are using the launch to give them a much-needed nudge.
— The PS Backpacker (@PS_Backpacker) March 1, 2017
Well, this is definitely a start. Now excuse us while we do a little online shopping for new workout clothes.
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