Hilton Carter's New Plant Collection With Target Will Help Your Home Become a Plant Oasis

Jada Jackson
·2 min read
Photo credit: Frank Frances Studio
Photo credit: Frank Frances Studio

If you've amassed some new greenery this past year, you're not alone: House plants have seen a renewed popularity since the start of the pandemic. This is no surprise, as plants are an amazing way to beautify and bring life into your home—not to mention reduce stress. Lucky for us, Target is making the most of this growing interest with a new plant collection in collaboration with plant stylist and influencer Hilton Carter.

Photo credit: Frank Frances Studio
Photo credit: Frank Frances Studio

"As people have spent more time at home over the past year, our guests are increasingly looking for ways to add more comfort and personality to their surroundings. Searches for plants on Target.com have increased by more than 300% over the last year–a clear indicator that guests want to bring some of the outdoors inside to brighten up their space," says Jill Sando, Target's executive vice president and chief merchandising officer in a statement.

The collection is slated to launch on May 14 and will feature 65 products including planters, live plants, terrariums, and watering cans. Prices in this limited edition line will range from $5 to $130.

Photo credit: Frank Frances Studio
Photo credit: Frank Frances Studio

For 10 years, Carter has shared his love for plants and greenery on Instagram, amassing nearly half a million followers in the process. The plant influencer now has over 200 plants in his home and is the author of three books on plants. He hopes that this collection helps to make plants and greenery accessible to a variety of different people.

"This collection of greenery and accessories was designed with the intention to inspire all – from the novice plant parent to the green thumb expert – and help everyone introduce a little more greenery into their space," says Carter in a statement.

We can't wait to shop the line!

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