Hershey's Will Be Pausing Its Paid Facebook Ads For The Month Of July
Hershey's has become one of the latest companies to announce it would be pausing its Facebook ads for the month of July as part of a campaign calling on the social media giant to do more to combat hate speech.
Hershey's chief marketing officer Jill Baskin told NPR that it would be pausing its Facebook ads next month, as well as trimming its ads by a third for the rest of the year. She said the company had made its displeasure with Facebook's hate speech policy known earlier in the month.
"We do not believe that Facebook is effectively managing violent and divisive speech on their platform. Despite repeated assertions by Facebook to take action, we have not seen meaningful change," she told NPR.
In addition to Hershey's, other beloved brands in the food world, including Coca-Cola, have joined the Stop Hate for Profit initiative, created by organizations like the NAACP, Color of Change, and the ADL. The campaign is "calling for Facebook to take stronger action to stop its platforms from being used to divide our nation, suppress voters, foment and fan the flames of racism and violence, and undermine our democracy" and encouraging companies to pull their ads for the month of July.
As we previously reported, Ben & Jerry's announced its participation late last week just before its parent company Unilever, which owns additional brands like Hellman's and Lipton, said it was pulling its ads on Facebook, Instagram, and Twitter in the U.S. for the rest of 2020.
For its part, Facebook announced Friday that it would be putting warning labels on content that violates its rules but that the company still deems newsworthy, according to NPR.
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