It’s a tough time for Grape-Nuts fans.
The beloved cereal, which has been an American breakfast staple for more than 100 years, is now impossible to find in stores. If you’ve been missing your morning fix of wheat and barley crumbles, you’re not alone. Healthy-cereal enthusiasts across the country are all wondering the same thing: Did Post discontinue Grape-Nuts?!
Fortunately, the answer is no—but the situation is still pretty complicated. Back in July, someone tweeted at the @PostCereals Twitter account to ask, and the company’s response offered a glimmer of hope for the future of Grape-Nuts.
“Grape-Nuts may be out of stock for two to five months due to adjustments in our production schedules to ensure the items in highest demand are available,” they said. “We are sorry for any inconvenience this may cause you. We will continue to work to get this item back on shelves ASAP.”
Now, more than six months later, the crunchy cereal is still nowhere to be found. What gives?!
Kristin DeRock, the Grape-Nuts brand manager at Post Consumer Brands, addressed the situation in a statement to Vice. She explained that the company has “absolutely no plans” to discontinue Grape-Nuts, but the shortage is expected to continue due to high demand and “supply constraints.”
“Grape-Nuts is made using a proprietary technology and a production process that isn’t easily replicated, which has made it more difficult to shift production to meet demand during this time,” she said. “We apologize for any frustration and inconvenience this has caused. Please know that we are working hard to get Grape-Nuts fully back on store shelves, which we expect to be this spring.”
In other words, folks are eating more cereal than usual while stuck at home and Grape-Nuts is clearly one of their top choices. (Who would’ve thought?!) But those wheat-filled pebbles aren’t easy to produce—so it’s going to be a while before you can enjoy them again.
Looking for a healthy breakfast alternative in the meantime? Try The Pioneer Woman’s homemade granola bars!
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