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Back in May, Jolie announced the venture on social media, describing it as "a collective where everyone can create."
"Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world," she wrote. "It stems from my appreciation and deep respect for the many tailors and makers I've worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to be part of a movement to cultivate more self-expression. I'm looking forward to growing this with you."
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Over on the Atelier Jolie Instagram account, @atelierjolieofficial, it was characterized as part of an ongoing effort "to democratize the fashion industry, allowing the customers to have access to a collective of emerging designers and master artisans" and creating "an inclusive online resource for finding garment makers, making use of curated deadstock and vintage materials to create one-of-a-kind pieces that embody personal creativity and purpose."
The following month, Atelier Jolie revealed Gabriela Hearst's Chloé as its first collaborator — just a day before it got out that the designer would be leaving the French fashion house following its Spring 2024 show in September.
"Very few luxury brands are a certified B Corp. It was important to me to work with Chloé, one of the first luxury brands to be a B Corp," Jolie said at the time. "It has been a privilege to design with Gabriela Hearst, and I hope all women will feel comfortable and beautiful in this capsule collection." She added that whatever she earned from this first collection would be re-invested into Atelier Jolie, to fund apprenticeships for its tailors and artisans.
Atelier Jolie x Chloé was teased as a capsule that "spotlights authentic women-to-women connections and honors both brands' respective commitments to improving social and environmental sustainability with greater transparency and accountability," featuring work from Fair Trade artisans and female-led social enterprises, as well as deadstock and lower-impact materials.
On Wednesday, Chloé shared more details about the sustainability bona fides of its partnership with Atelier Jolie.
"Incorporating deadstock and natural fabrics — such as organic silk, organic crepe de chine and certified wool — the collection comprises at least 80% lower-impact materials, a higher percentage than any previous collection from the B Corp-certified Maison," the brand wrote in a press release. It was produced "according to Chloé’s social sourcing framework," and includes partnerships with Madagascar-based social enterprise Akanjo and Paris-based La Fabrique Nomade, which employs refugee and migrant artisans in France. Per the brand, at least 50% of the collection is manufactured through Fair Trade enterprises, social enterprises or social sourcing."
Jolie appeared on the November 2023 cover of U.S. Vogue, speaking to Chioma Nnadi about the project, its origins and how it's been shaped by her experience working with the UN Refugee Agency. She even wore some Atelier Jolie pieces in the Annie Leibovitz-shot spread.
"I've met a lot of artisans over the years – very capable, talented people – and I’d like to see them grow," she said, before stating that Atelier Jolie is "not really about fashion... I don’t want to be a big fashion designer. I want to build a house for other people to become that."
In the profile, which was published in late September, Jolie also shared a bit more about the collaboration with Hearst and Chloé, and how it was largely inspired by a childhood photo of Jolie with her mother, Marcheline Bertrand.
"Sometimes the way you dress says, 'Don't mess with me – I've got my armor on.' But I want a woman to feel safe enough that she can be soft," Jolie told Nnadi. "After I went through something where I was hurt, I had a therapist ask if I would try wearing a flowing garment. Sounds silly, but I assumed that pants and boots projected a 'tougher' look, a stronger me. But was I strong enough to be soft? At the time, no. I felt vulnerable. Now I wonder if I don't know what my style is because I'm still understanding who I am at 48. I guess I'm in transition as a person. I feel a bit down these days. I don't feel like I've been myself for a decade, in a way, which I don't want to get into."
Now, we're getting more specifics about Atelier Jolie's first drop, like how the collection with Chloé includes "sleek dresses, relaxed tailoring, sophisticated outerwear and lightweight luxurious layering pieces," according to Chloé, and marries timeless minimalism and a largely neutral color palette "developed for a diverse range of skin tones" with femininity. Pricing is not yet available.
As part of the October update, the French fashion house unveiled a teaser campaign photographed by Zoe Ghertner, featuring a scalloped nude slip and a black velvet opera cape.
It also released images of all the product, which is set to launch in January 2024 in Chloé boutiques and online at chloe.com. See the ready-to-wear, bags, shoes and accessories from the upcoming collaboration, below.
Chloé x Atelier Jolie Ready-to-Wear
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Chloé x Atelier Jolie Bags, Shoes and Accessories
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