Here's Your Exclusive First Look at the Hunter for Target Pieces Returning to Stores This Fall
From Lilly Pulitzer to Missoni and Jason Wu, Target is known for buzzy collaborations, and this fall, it's taking designer partnerships to the next level.
To celebrate 20 years of the Design for All initiative, Target is bringing back select pieces from each of its most memorable lines, including the 2018 Hunter for Target collection. Fans of the classic British brand, which is known for its Wellies and rain gear, no doubt already have September 14 marked in their calendars, but today, T&C has an exclusive first look at which items are being re-issued for the anniversary.
The new line will feature six Hunter for Target bags: a large backpack, which is available in both black and blue ($40), a medium-sized backpack in yellow ($35), a bum bag in yellow ($20), a weekender in navy ($40), and an olive-colored cooler backpack ($50).
These bags will be part of a larger, nearly 300-piece collection that also features designs by Proenza Schouler, Erin Fetherston, and the aforementioned Lilly Pulitzer, Missoni, and Jason Wu, among many others.
"Two decades ago, when we first set out to make beautifully designed products affordable, we created a movement in retail and culture that proclaimed that design could be–and should be–for all. This Anniversary Collection takes our guests on a nostalgic journey through our designer collaboration history where they can discover products that they’ll fall in love with all over again, or for some, for the very first time," said Rick Gomez, Target’s executive vice president and chief marketing and digital officer, in a statement about the launch.
"We’re so proud of this 20th Anniversary Collection and look forward to continuing to bring our guests more incredible, inspiring, and affordable design they can’t find anywhere else."
The full line hits Target stores and online September 14, but you'll want to shop quickly. If the past is any indication, these pieces are sure to sell out.
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