This Hello Kitty Beauty Collab Screams ’90s Nostalgia

Elizabeth Denton
·1 min read

As a child of the ’90s, I wanted everything Hello Kitty. Really, I wanted all the Sanrio characters on my notebooks and backpacks and pens and bedding and the list goes on and on. Now in my 30s, I’m back loving Hello Kitty as a nod to my childhood. This time, I want the designs on real beauty products instead of, you know, school supplies. The Crème Shop x Hello Kitty collection is right up my alley. It the same affordable, K-beauty brand you know and love but just with a Hello Kitty twist.

If you’re not familiar with the brand, it was started by Theresa and Lawrence Kim. The cruelty-free makeup and skincare are manufactured in South Korea, and the...

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