Heart-Shaped Pubic-Hair Shaving Guides Just Released in Japan

In Japan, where good appearance is a high priority for many, personal grooming is reportedly not as common as it is in the Western world. But one company is (of course) trying to change that, with new pubic-hair shaving guides — available in heart, oval, rectangle, and triangle shapes.

Rocket News reports that a company called Ravia has launched a line of nylon pubic-hair shaving guides that attach with gripping fibers and entwine with the hairs down there to hold the pattern in place. Working like a stencil, the guides can help you turn your pubic hair into a Martha Stewart-level craft project. The gripping fibers allow you to use both hands to shave, cut, or otherwise remove the hair around it, leaving the remaining hair in the shape of the pattern.

The patterns also have creases that allow the shapes to be changed; for example, the heart can be folded into a small triangle.

Ravia may have a hard sell with this product though, based on a recent survey that showed more than half of Japanese women let their “under hair” (a common Japanese term for pubic hair) be and don’t groom it at all. For perspective, more than 80 percent of American women do some kind of pubic hair grooming.

One thousand Japanese women between the ages of 20 and 69 participated in the survey, Rocket News reports. When asked about the density of their pubic hair, a little more than half of the women, — 53 percent — said, “It grows thick.” Twenty-six percent remove the hair outside the bikini line, and 23 percent trim their hair.

The shaving guides are available via Japanese online retailer Belle Maison for about $8, and come in traditionally feminine colors like soft pinks and blues.

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