Halsey Created a Makeup Brand to Help You Break Beauty Rules

Gabi Thorne
·2 min read

It looks like 2021 is already off to an exciting start with a new beauty brand called About-Face, brought to you by singer Halsey. With this launch, the New Jersey-bred artist has found a new way to share her love of makeup with fans and beauty enthusiasts. To kick off the new year, she and her team are unveiling a range of cosmetics that add a sparkly glow to your complexion or bold pigment to your eyes, face, and lips.

Halsey revealed the news with a campaign video on Instagram, offering fans a glimpse at what's to come. It starts with the singer walking onto the screen in a jet-black lob with bangs and bold, graphic liner. As the screen changes, you see other models posing in avant-garde makeup looks in gorgeous hues of yellow, pink, and deep cobalt blue. Halsey wants consumers to forget about being Instagram "flawless" and prioritize fun and creativity with their makeup instead.

The brand is launching with 10 products including highlighters, lipsticks, eye shadows, and more packaged in gorgeous pink-and-chrome or bold, solid-colored tubes and compacts. Here's a peek at what's on tap.

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

First up, there's the liquid highlighter Light Lock Highlight Fluid which helps create that glow from within. It's a perfect way to add shimmer to your face, whether it's a no-makeup makeup day or you're fixin' to do a full beat. The sparkly formula comes in rose gold, gold, and bronze.

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

Your face mask may be hiding your lips when you go out, but Halsey still wants you to keep it cute underneath with one of six Paint-It Matte Lip Colors, like the sangria-colored hue Take Aim. The liquid lipsticks are also available in plum, light peach, burgundy, brown, and tan shades that can be paired with the Matte Fix Lip Pencil, available in similar shades.

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

Liquid eye shadows make eye makeup application just a bit easier, especially if you're short on time. The Matte Fluid Eye Paints are available in six pretty shades — navy blue, emerald green, baby pink, white, brown, and tan — that you can swipe or dab on using the paddle applicator.

Though About-Face officially launches on Jan 25th, you can preorder any of the products above and the others available starting today at aboutface.com.

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Originally Appeared on Allure