This Halloween Has Big Barbie Energy
“Barbie” is set to extend its record-breaking summer success well into the spooky season.
Halloween this year will bring out scores of real-life people dressed up as the many versions of Barbie (and Ken) seen in 2023’s top-grossing silver-screen sensation, whose box-office haul blew past $1.4 billion last month. According to Trendalytics data, the dynamic doll duo is inspiring myriad Halloween costume ideas this year, with “Barbie costume” hashtags racking up over 88 million views on TikTok. And Boohoo, the British fashion e-tailer, found 18,000 average monthly Google searches for Barbie costumes, making it the most popular pop-culture costume in America—ahead of Princess Ariel from “The Little Mermaid” live-action reboot and Queen Charlotte from the hit Netflix streaming series “Bridgerton.”
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Retail has plenty of pink-splashed fashion options (and more) for aspiring Barbies this Halloween. Here’s a sample of what’s on offer.
The Original Barbie
Zara’s striped Barbie Mattel swimsuit pairs well with cat eye sunglasses, a red lip and gold hoops for Halloween revelers hoping to emulate the opening scene of the blockbuster hit.
Pacsun offers white Barbie-themed stretch high-waisted jeans with a slim fit through the hip and thigh as well as a bootcut leg with subtle flare.
Western Barbie
Western Barbie unites two of the biggest trends this year. The shocking pink cowgirl ensemble that lead actress Margot Robbie wore in the “Barbie” movie inspired the top-ranking women’s costumes on Amazon, according to Jungle Scout. The marketing analytics firm’s research shows the look dominated the top 10 rankings in August and September.
The Wrangler x Barbie collaboration combines quintessential Western details from the denim brand—such as the iconic Wrangler back-pocket leather patch—with Barbie’s signature California aesthetic. Items in the collection include the Wrangler x Barbie High Rise Wrancher Pant in Barbie Pink and the matching Fringe Wrancher jacket for cowgirl couture cloning Robbie’s big-screen vibe.
Gap’s Barbie collection offers a fresh take on the movie’s pink-splashed palette.
Together, the Adult Puff Sleeve Icon Denim Jacket and an old-school pink ascot create a Western-leaning look.
Ariat’s hot pink suede Casanova Western Boots hammer home the Barbie brand.
Spirit Halloween is selling a ready-to-go Western Barbie outfit for $59.99.
Rollerblading Barbie
Rollerblading Barbie is a whole vibe.
Superga’s 2790 Barbie Classic Sneakers offer a stylish way to recreate this Barbie’s fun-in-the-sun look.
Sheertex has a psychedelic body suit with big Malibu energy.
Lululemon’s shocking pink shorts tap into the roller-rink look.
Neon yellow brings a summery Pacific Coast mood to Impala’s Barbie rollerblades.
Party City, Walmart and other popular retailers are selling the ready-to-wear Rollerblading Barbie costume.
Career Barbie
Career Barbie is all business.
Bloomingdale’s tailored Barbie the Movie x Aqua Scalloped Tweed Jacket and Pants give office chic.
This striped and heart-buttoned set mixes in a bit of “Clueless” appeal.
Dream House Barbie
Dreamhouse Barbie gives classic Southern belle.
A retro-inspired gingham is a dress is the foundation for this Barbie’s signature style.
Zara has a strapless midi dress with a straight neckline and front pleat detailing.
Bloomingdale’s checkered bustier mini dress features a sweetheart neckline.
Aldo’s Barbie pink mules complete the “Real Housewives” vibe.
Spirit Halloween has a more modern take on the outfit, with a scalloped trim minidress and matching Kentucky Derby hat.
Disco Barbie
Disco Barbie is ready to dance the night away.
Bloomingdale’s offering channels the spirit of Studio 54.
Zara’s strapless sequin midi dress with tonal matching semi-sheer fabric has an asymmetrical hem for a really glitzy fit.
Paris Hilton, anyone?
Mermaid Barbie
This Barbie is ready to make a splash. Have fun in the sun in Show Me Your Mumu’s Barbie Babe One Piece and pair it with Pacsun’s Barbie Chelsea Denim Midi Skirt with a front slit and Barbie branding for chill beachy vibes. Further the casually feminine look with Croc’s Barbie Crush Clog.
President Barbie
This Barbie is ready to rule. Pistola’s Jordan short sleeve zip front jumpsuit in punch pink are the perfect coveralls to take down the patriarchy. Skims’ cozy knit unisex onesie in pink is a warmer option, too. Just pair it with a sash and a pink headband to complete the look.
Weird Barbie
Weird Barbie was the breakout star from the blockbuster hit with her slightly off-kilter dress and green snakeskin boots.
Get the complete look from Becostume.
The Franna boots by Privileged keys into the edgier Barbie look.
The Arizona Big Buckle Nubuck Leather Birkenstocks in Old Rose works for Weird Barbie too.
Spirit Halloween has a ready-to-go fluorescent ensemble for Weird Barbies everywhere.
Ken
Barbie’s male counterpart wants everyone to know he’s “Kenough.”
Mattel’s official hoodie sealed his slogan into the modern Gen Z lexicon.
For warmer weather, be Kenough in this Hot Topic tee.
