Hailey Bieber celebrated Rhode's UK launch in two looks that put a fresh, glam spin on party attire. Hailey started the day in a cream corset top, suspenders, and a matching skirt by Sportmax. She also put her toned core on display in the carousel of images she posted of the look on her Instagram, captioning it, “London day 1 ✅” The gallery also featured photos of her in an all-black ensemble and a white strapless Proenza Schouler top and sheer pants.

She then changed into a silver sequin bodycon dress for her launch party. The beauty entrepreneur held the event at Chiltern Firehouse, where she was photographed with guests and then leaving. She accessorized with silver hoop earrings, matching heels, and a black bag.

Hailey spoke to ELLE UK in an interview published yesterday about bringing Rhode to England. She addressed why celebrity brands get backlash and how she approached Rhode with that awareness. “People are fatigued with celebrity beauty brands,” she started. “I think sometimes people feel like that particular celebrity isn't necessarily passionate about the brand they're launching—I went into Rhode knowing that, and I get it.”

“For me, the authenticity behind the brand has to be there,” she continued. “I'm very, very passionate about skincare. I'm very committed to my routine and to maintaining my skin's health and I feel like I've been really transparent with people about that. I never want to gatekeep, I always want to be somebody that can share what they're using, what they're into, what works, what doesn't. My hope was always that if you took me out of the brand, or maybe somebody just didn't know that it was my brand, that they would just fall in love with the products themselves regardless.”

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