We're off to a fresh start and a new year, and while the date may have changed, Gwyneth Paltrow is still keeping it real—specifically, with the launch of Goop's latest skincare potion: GoopGenes All-In-One Super Nutrient Facial Oil.
The actor and guru took to Instagram to tout the newest glow-giver in a very relatable video in which she shared her resolutions for 2021, which include swearing less and being more efficient with time, and leaning into the the efficacious. But, true to what 2020 taught us all—expect the unexpected—a few seconds into telling us all about some of the benefits of the new face oil, Gwyneth drops her potion and swears, in the most relatable of fashions. OK, so maybe more effort goes toward swearing less.
But, thanks to some seriously potent active ingredients in the face oil, efficacy and efficiency in one product will certainly be the name of the game. Botanical actives (which have been clinically proven) will help diminish fine lines, wrinkles, and improve skin texture, as well as firmness. Included in the elixir are nine nutrient dense oils including bakuchiol (a retinol alternative), an organic amla (a vitamin C superfood), and a vitamin A-rich cacay. And the proof? It's in the pudding. After a month of use, 100% of the women in the clinical trial showed an improvement in their skin texture, while 97% saw an improvement in fine lines and wrinkles.
A beauty editor's note: you can slather this onto your face, and even the delicate skin of the neck and the décolletage, but just be sure to follow with sunscreen lest you want to render your results all for not.
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