Gwen Stefani Says Her Harajuku Girls Phase Wasn’t Cultural Appropriation
The Harajuku Lovers weren't just an entourage, they were ambassadors.
Gwen Stefani is revisiting her past in the music video for her new single, "Let Me Reintroduce Myself." From her No Doubt days to the "Hollaback" era, Gwen recreated the most iconic looks from her career in the nostalgic visuals.
Serving as a reunion of sorts for the many faces of Gwen, the video captures each version of the singer performing on a single soundstage, wearing ensembles that date back as far as 1995 — including the red, white, and blue crop top (and face crystals) she first debuted in the "Just a Girl" music video, her "Rich Girl" floral headpiece, the polka-dot dress from the "Don't Speak" video, and of course, the fuzzy blue bra she wore to the 1998 MTV Video Music Awards.
While the video's fashion is a trip down memory lane for fans, Gwen did include several 2020 references. In the opening scene, Stefani wears a face-mask while getting her hair and make-up done, and shortly after, hops into a Zoom screen for a virtual sing-a-long. She also nodded to her upcoming nuptials with Blake Shelton, pointing to her engagement ring from the country singer at the two-minute mark.
gwen stefani referenced her past works in her new video and she hasn’t aged a day 😍 pic.twitter.com/o84Eqilqko
— ﾟ♡ (@britneys69) January 1, 2021
As an added bonus, the Harajuku Girls make an appearance, greeting Gwen with elbow bumps and hand-sanitizer.
Throughout the track, Stefani sings in the chorus: "Lеt me re—, let me reintroduce myself / Case you forgot, no, I’m not records on your shelf / I’m still the original-riginal old me, yeah, Original-riginal old me / So let me re—, let me reintroduce myself, yeah." Catchy as it may be, there's no reintroduction necessary.