Who Here Can Guess How Much $$$ Dixie D'Amelio Earned This Year?

Mehera Bonner
·3 min read

From Cosmopolitan

Hi there, time to learn about yet another teenager who's richer than we'll ever be thanks to TikTok! I'll give you a moment to weep softly into a pillow. Kay, cool, now let's turn out attention to Dixie D'Amelio, the sometimes controversial sister of Charli D'Amelio and fellow member of Hype House. Her age? 19. Her net worth? More than I can mathematically comprehend right now—and she pretty much accrued all of it in 2020. Here's a breakdown of all her money since clearly you're in the mood to feel jealous of today's ~youths~.

She Makes Almost All Her Money One *Very* Specific Way

How, you ask? One simple word: sponsorships. Almost the entirety of Dixie's net worth comes from partnering with brands (think Taco Bell and Crest), whether it's through sponsored posts, merchandising, or product lines. If you're wondering what a sponsored TikTok even looks like, the answer is something like this:

And this:

But with on-again-off-again rumors that TikTok might not be long for this world, Dixie has savvily made sure to cash in on other platforms—including Instagram, where she has 22.1 million followers as of publication:

So, how much money does she earn per sponsored post? The exact figure hasn't been reported BUT! We know Dixie's sister Charli charges $100,000 per post, so it seems safe to assume that Dixie's rate is similar. And considering a huge chunk of her posts are sponsored, it's no wonder she's bringing in multiple millions a year.

Oh, and psst: on top of sponsored posts, Dixie and Charli have a few partnerships. This means they don't just get paid to promote something, but they also lend their names to full product lines—like in the case of their Morphe collab:

Her Total Net Worth = Her Total 2020 Earnings

According to Celebrity Net Worth, Dixie's net worth is $3 million, which also happens to be nearly equivalent to all the money she made in 2020 ($2.9 million, per Forbes). I think we can all agree that this is a totally normal amount of money for a $19 year old (see what I did there?) with almost no expenses to have in her bank account.

She's One of the Highest Paid TikTok Stars

In fact, the only people who have made more dollars on the platform are Dixie's sister Charli (she's made $4 million) and Kourtney Kardashian's best friend Addison Rae (she's made $5 million). Meanwhile, here's who comes in *after* Dixie, per Forbes:

Loren Gray: $2.4 million
Josh Richards: $1.5 million
Michael Le: $1.2 million
Spencer X: $1.2 million

But again, Dixie is making a huge effort to expand her brand beyond TikTok, and if you need proof, look no further than her Christmas song with One Direction's Liam Payne.

And ahem, if you're a little "lol k" about Dixie's pivot to music, please note that Forbes reports the video for her first single "Be Happy" hit the #1 trending spot on YouTube the same day it was released, sooooo. Watch out Grammys, I guess!

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