Goop's Latest G.Label Campaign Stars Three Generations of Paltrow Ladies

From Town & Country

To celebrate the debut of her G.Label dress collection, Gwyneth Paltrow has made the occasion a Goop-y family affair with a campaign that features, not just the founder herself, but her daughter, Apple Martin, and her mother, Blythe Danner. Goop announced the collection on its Instagram feed describing the collection as "a seasonal edit of sweet spots and sorbet hues—is truly one for the ages," which rings true as the models are a range of ages. Not only do the frocks flatter the former actress who is 47, but also her daughter, who is 16, and her mother, who is 77.

In the new campaign, Paltrow dons a whimsical black and white polka dotted two piece, complete with an A-line skirt and matching top that retail for $425 and $295 respectively. Her daughter, went for a mommy-daughter matching moment, wearing a classic strapless tiered dress with polka dots, which can be snapped up for a cool $595. Danner, on the other hand, diverged from the polka dot route and instead wore a splash of vivid pink in the form of a crisp dropped-waist shirt dress.

The family affair doesn't stop there, either, because the trio of ladies all appeared in the promotion for Goop Beauty's latest launches (a moisturizer and eye cream) as well. One thing is evident: taste transcends generation, as does good skincare. Shop the outfits worn by Gwyneth, Blythe and Apple at Goop.

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